Billie Inc. announced today that it is launching at Walmart locations nationwide, the first retail destination for the brand.
 
Billie’s best-selling and award-winning shave products are available today on Walmart.com and rolling out to over 4,000 U.S. Walmart stores in February 2022. Walmart customers will be able to purchase a range of Billie’s products, including its hero product, the Billie Starter Kit, and a new addition to the product line: Lavender Whipped Shaving Cream.
 
Billie’s mission is to offer better body products made to simplify the daily routine. Since the launch of the Billie razor in 2017, the brand has played a role in normalizing the global conversation around body hair and challenging the societal pressures created towards women through viral marketing campaigns.
 
Billie has expanded its portfolio to include daily essentials including lip balm, dry shampoo and face wipes. As a digital-first brand, the retail expansion will introduce the products to millions of new consumers across the country.
 
“We’re thrilled to launch at Walmart,” said Georgina Gooley, co-founder of Billie. “Since day one, our intention has been to create high-quality products at an accessible price point for all of womankind. Walmart’s ability to bring value and convenience to millions around the country is a testament to their seamless shopping experience; together we’ll be able to impact everyday routines in a meaningful way.”
 
“Walmart has been ultra-focused on bringing customers the high-quality products they already use and love to our store shelves, making it even more convenient for them to shop their favorite items during their weekly shopping trips,” said Shawn Townzen, merchandising VP for Personal Care, Walmart. “We’re so pleased to be the first retailer to carry Billie, a brand that is delivering innovative products at a value for consumers. It’s the latest example of our growing product assortment and we look forward to our customers’ feedback.”